Ebay Case Study

Characteristics of digital media that wear eBay is remembering. Data is unitary of the nigh(prenominal) substantial assets to any disdain same goes to storage that eBay readys to save their customer selective randomness. If they insufficiency of storage they leave face the problems much(prenominal) as lost product data, risque technology security that help eBay to take place their information save.Due to its absolute volume, how and where eBay gunstock this ever-growing pool of data has become more key than ever. The IT infrastructure must be able to scale with growth and conserve to impart consistent levels of performance for the saki of eBay. Storing data is not just astir(predicate) how and where, but likewise the speed in which it notify be accessed, manipulated, and presented where it spate console eBays customer.Next characteristic of digital media that concur eBay is community. Community media faecal matter play an important role in helping eBay to part storytelling to communicate and advance eBays mission. Community media canters provide community members entree to the tools and training they need to produce digital stories. There atomic number 18 three way of lifes community media can help implement storytelling to start a meaningful dialogue and create modification.First, use storytelling as a community training strategy. It is through judicious storytelling that community media can help turn a communitys overlap experiences and concerns into a big picture. This big picture lays the foundation for an effective community growth strategy for eBay. Secondly, use storytelling as an operator for citizen empowerment. Personal stories facilitate deeper connections between sight.Storytelling reaches the smell of decision-makers who often forget the predicament of the people this is where storytelling begins to create power and empowerment. And lastly, use storytelling to plant affectionate capital. Social capital ref ers to ad hominem relationships people have developed over time that enable them to influence pitying capital, policy-making or community initiatives. new(prenominal) than that, digital conference withal one of the characteristic of digital media that support eBay. digital conversation is a powerful mass medium for delivering the data. In virtual global, visible communication is a perfect style of imparting your brand info by agency of the use of the image, video, or minimal texts. digital conversation may be a drawing, a commercial, a poster or any visible fabric you could materialise on line on social media structures. These days, the net is occupied by way of visible content and everything is revealed with the help of visual media. In assenting, the characteristics of digital media that support eBay also include data.The sheer volume of data coupled with the improved analysis skills to be had these days approach that groups now have the potential to get a higher(prenomi nal) information of the way their customers behave deep down the beyond and present in addition to probable the future. This veritable wealth of records can be mined and manipulated into actionable information which could help remedy key business issues, promote extra products or services, and the entirety in between. Facts analytics has emerge as a vital aggressive differentiation from which most any enterprise can advantage.Lastly, ratings and reviews also one of the characteristics that include in eBays. Ratings and reviews argon the maximum essential assets of information during the customer buying process. Users are eager to depone their purchase decisions, and strive to do so using social media and real-time feedback from different users as their primary source. Good ratings and reviews will instantly create a soft touch of trust to others customer. The five characteristic of eBay was the most important to growth their income.